Hulu.com - Competition For Youtube

[amf]

The most ambitious attempt by television companies to retain their audiences on the Web began a few days ago, and the early reviews are surprisingly good.

Hulu will syndicate its shows to four of the Web's most popular destinations, plus allow viewers to embed streaming clips or entire shows on their blogs. A "Heroes" fan-blog, for instance, could wax poetic about the hidden message in a certain scene, then let people watch that scene and respond with their thoughts.

Launching the service in a test mode, the company will allow a limited number of people to apply for access to Hulu.com as it works out the kinks. The shows also will be available through Hulu's alliances with major Web destinations including Time Warner Inc.'s AOL, Microsoft Corp.'s MSN, Yahoo Inc. and News Corp.'s MySpace.

http://www.hulu.com/